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The workshop
We do both jobs.
Most furniture brands design in one place and buy in from another. A drawing goes out, something comes back, and whatever changed in between is nobody's fault. Both jobs happen here, in one building.
01
A problem is fixed where it is found.
When a detail does not work on the floor, it is changed on the floor. There is no supplier to renegotiate with and no revision to lose in an inbox.
02
The range is bounded by the workshop.
Nothing is specified that cannot be built here. What the catalogue contains is what the floor can hold to, rather than what a brochure can promise.
03
Whoever answers for the standard can move it.
In-house manufacturing is the only arrangement we have found where the person accountable for the quality is also the person able to change it.
Where
SIDCUL, Haridwar.
Every piece is made at our own facility in Uttarakhand. Owning the floor is slower to set up than buying in, and it is much harder to fake.
